Confessions of a Marketing Rep

As pretty much everyone involved in my life knows by now, I’ve been working with an upstart company called IMPossible Pakistan. It’s meant to be read I-M-Possible, to show that anything can be achieved. You have the power to change the world – something like that. It’s a company whose core focus is training – academic, managerial, etc. – but recently, it’s branched out by conducting the Youth Summit 2010 (look forward to the upcoming Junior Youth Summit in Islamabad!). Both of these conferences are centered around the idea of social entrepreneurship, and how young business-people to-be can turn a profit, while also lending the nation a helping hand. We all know Pakistan could do with a little more social welfare (not to mention a whole catalog of other things, No. 1 being political stability – something my next post will have to do with).
Keeping in pace with the whole giving back to society concept, IMPossible has partnered with Techure Foundation (a UK-based charity) to help promote the flood relief effort here in Pakistan. Part of my job as one of the volunteers at the company is to help raise funds, something I’ve been busy with for a while now. From selling JYS tickets to t-shirts to arm bands – it’s been an adventure.

So I’ve sold quite a few t-shirts to far.  It was difficult in the beginning. A lot of girls just don’t wear t-shirts.
They’re shalwar kameez only girls. And a lot of guys are just ‘too cool’ to wear something that doesn’t say Rocawear, Crossroads or some other (fake) brand name on it. The mother of all excuses: Oh. my. God. *insert preppy teen voice* Why is it so expensive? Why would I spend so much money on a t-shirt?

Um, hello? I just told you. It’s for charity. For the flood victims. Hello?
And then they just look at me, deer-in-headlights effect. Like, dude, what flood victims?
True story, folks.

Those 2000 (+) people who have died, those 1 million people whose homes have been destroyed. Oh wait, this might ring a bell!

Remember changing your Facebook status to something flood-sympathetic you found online?
Remember interning at NGOs and taking pictures and boasting about how much you care for the flood victims? Remember getting that internship certificate but talking about how the real experience was helping your fellow Pakistanis?

Buy a t-shirt. It’s 400 rupees. That’s less than you spend on a night out with your friends, when you order your favorite sheesha. That’s less than the pair of shoes you would never buy, because who buys that cheap crap? That’s less than that concert ticket, less than that smoothie-and-sandwich at Gloria Jeans, less than it takes you to get your iPhone restored.

Even if you don’t buy a t-shirt, just please don’t express your dismay at it being OH MY GOD. SO EXPENSIVE.

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